Perhaps you’ve heard of a Web site called Twitter,” says Lynne McNees, ISPA president. “It’s helped to bust open the doors on a marketing revolution, and spas are leading the way. Now, it’s easier than ever for spas to offer up-to-the-minute deals by tweeting or posting a Facebook message.
In fact, Ad-Ology research shows that 57% of 18- to 24-year-olds and 48.5% of 25- to 34-year-olds say social media influenced their choice of a hair salon or day spa.”


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