The Davines Hair Care Story
Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. In 1996, they created their our own brand of Davines hair care products exclusively for salons. To Davines, quality means having the freedom to create the best products with attention and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product.
Davines uses ingredients of natural origin, organic or eco-certified; made from renewable sources, eco sustainable, not of petrochemical origin; made from environmentally friendly processes; possibly biodegradable and with low water toxicity; originating from crops produced in conformity with international eco-ethical standards, thus with no discrimination and exploitation of people or the environment; international and typical traditions of other countries and Italy; respectful of local biodiversity; sold according to principles of fair trade; innovative, unique and specific, with top quality and purity; able to guarantee full traceability of the finished product; tested for their effectiveness in collaboration with international universities and research centers; not tested on animals.
Essential Hair Care EACH FAMILY IN Davines ESSENTIAL HAIRCARE LINE CONTAINS A SPECIFIC CHARACTERISTIC AND FUNCTION: NOURISHMENT, HYDRATION, VOLUME, SHINE, PROTECTING, ELASTICITY, SMOOTHNESS AND DAILY CARE. ALL PRODUCTS ARE ENRICHED WITH ACTIVE INGREDIENTS SOURCED FROM SLOW FOOD PRESIDIA FARMS IN ITALY TO CONTRIBUTE TO THE BIODIVERSITY OF OUR PLANET.
Davines Alchemic System THE ALCHEMIC SYSTEM IS A LINE OF PRODUCTS DEVISED AT DAVINES’ RESEARCH LABORATORIES IN PARMA, ITALY. THESE FORMULAS WERE CREATED EXCLUSIVELY FOR COLORED HAIR (ENHANCED OR NATURAL). NOT ONLY DOES THIS SYSTEM RETAIN COLOR BUT IT TRANSFORMS HAIR WITH A MAGNIFICENT HUE.
Oi Hair Care OUR BEST-SELLING OI FAMILY ACTS AS BOTH A DAILY ROUTINE AND STYLING AGENT. FORMULATED WITH ROUCOU OIL THE PRODUCTS GIVE EXTRAORDINARY SHINE AND SOFTNESS, WHILE DETANGLING ANY KIND OF HAIR.